Buyers or Browsers? Score Your Freebie

A made-up example. Two plumbers in the same town each give away a free download. One offers “10 Home Maintenance Tips.” Lots of people sign up, but almost nobody calls. The other offers a two-minute water heater check. Fewer people sign up. But some of them find a warning sign, and those people call.

The first freebie wasn’t bad. It just sat off to the side of what the plumber sells, so it drew browsers instead of buyers.

If yours does the same, it isn’t your fault. Most advice says to pick a format and “make it valuable,” so owners give away something big and general. But where a freebie sits matters more than how much it holds.

Give away the first step.
Sell the rest.

This checkup shows you where yours sits, with two quick checks for each of six tests.

Inside the checkup, you’ll discover

• The one question that shows whether your freebie leads to what you sell, or off to the side of it.
• Why a freebie can pull in plenty of sign-ups and still bring no buyers, and the one rule that catches it.
• The title test: could a stranger tell what they’d get, with no explanation?
• How long a freebie should really be. (It’s shorter than most people think.)
• A simple score that names your biggest leak, and which test to check first if you get few sign-ups, no buyers or a freebie nobody uses.
• A quick first fix for each of the six tests.